Brand Story:
Connecting the world with the future, shaping a growth identity for the next generation of management talents with equal emphasis on vision and impact.

Brand Background
he Department of Management at The Hang Seng University of Hong Kong (HSUHK), under the School of Business, carries forward the prestigious legacy of the former Hang Seng School of Commerce. Since HSUHK’s elevation to university status in 2018, the department has been dedicated to nurturing future business leaders through a blend of theory and practice. To align with its strategic evolution and meet the demands of a rapidly changing global landscape, the department now seeks a new branding design that reflects its commitment to future growth and academic excellence. Currently, the department offers three distinctive programs:

The Bachelor of Business Administration (Honours) in Management provides comprehensive training in management fundamentals, equipping students with core knowledge in organizational behavior, strategic management, and electives in areas such as human resources, banking, finance, and insurance.
The Bachelor of Business Administration (Honours) in Human Resource Management focuses on developing HR professionals, delving into key areas such as talent acquisition, compensation and benefits, and performance evaluation.
The Bachelor of Business Administration (Honours) in Global Business Management cultivates a global perspective, with a focus on international business environments, cross-cultural management, global economics, and trade.

The department regularly organizes industry talks, simulated summits, and professional exchange activities, inviting seasoned practitioners to share real-world insights, ensuring students stay updated with the latest industry trends. Additionally, comprehensive career counseling services are provided to support graduates in entering fields such as human resources, banking and finance, insurance, and international business management, ensuring high competitiveness in the job market. Through these carefully designed programs and activities, the Department of Management offers a high-quality education that blends theory and practice, laying a solid foundation for students’ future careers.

Branding Concept
We developed the new branding identity for the Department of Management at HSUHK around the core strategies of systematization, internationalization, and youthfulness, aiming to create a unified, recognizable, and impactful visual system. The logo centers on the creative element “MGT,” a concise and powerful abbreviation derived from “MANAGEMENT.” This not only clearly reflects the department’s identity but also addresses the issue of the original lengthy and hard-to-remember name, establishing a visual symbol that is easier to communicate and memorize, laying a strong foundation for the department’s future brand development. In terms of color usage, the department has revisited its historical roots, reintroducing the red hue used in its early days as the primary brand color. This choice pays homage to tradition while infusing red with new contemporary meanings—symbolizing vitality, professionalism, and leadership. It also distinctly differentiates the Department of Management from other departments within the university’s visual system, enhancing brand uniqueness and recognition.

The logo design is creatively constructed based on the “MGT” typography, with an outward-expanding form and dynamic, tension-filled lines, symbolizing the discipline’s balance of internal and external cultivation, as well as its dynamic and static qualities. The implicit triangular structure signifies efficiency and development, echoing the critical role of effective leadership and scientific management in organizational growth in modern enterprises. The “T” shape draws inspiration from the Velvet Tams, subtly connecting to the university’s traditions, while the fusion of the “G” with circular elements symbolizes a global vision and the cyclical nature of management dynamics, reflecting an internationalized development direction.

The overall design is minimalist, modern, and globally appealing, ensuring consistent recognition across various media and application scenarios while aligning with international aesthetic trends. This enhances the department’s image and competitiveness in the global education market. The youthful visual language resonates with the emotions and aesthetics of Generation Z, fostering a stronger sense of identity and belonging. The logo encapsulates deep symbolic meaning, reflecting the department’s mission of balancing theory and practice, being rooted in Hong Kong, and embracing a global outlook. It also signifies the department’s commitment to continuous innovation and excellence, further uniting the community and driving sustained growth in brand value.

The logo design is creatively constructed based on the “MGT” typography, with an outward-expanding form and dynamic, tension-filled lines, symbolizing the discipline’s balance of internal and external cultivation, as well as its dynamic and static qualities.

The overall design is minimalist, modern, and globally appealing, ensuring consistent recognition across various media and application scenarios while aligning with international aesthetic trends.

What we did:
Logo Design, Naming, Branding Design

Brand Story:
Your time to Play!

Background
ButterBee Active emerges as an Asian-born movement, rooted in the transformative experiences of individuals who found profound happiness and liberation through outdoor sports. From its inception, ButterBee’s connection with the Earth has been deeply ingrained, viewing nature as the ultimate playground and cherishing its vast beauty. Committed to reciprocating this gift, ButterBee endeavors to minimize its environmental impact and promote the thriving of all living creatures. Handcrafting activewear as an homage to the freedom found in nature, ButterBee aims to offer users a gateway to joy and well-being in their active pursuits.

Branding Design Solution
ButterBee Active’s branding, rooted in the concept of embracing movement and happiness, is expressed through its design elements. The brand’s visual identity is centered around the concept of unity and vitality, encapsulated by the buzzing energy of a bee—a symbol of harmony and industriousness. The logo, featuring a stylized bee merged with the letter ‘B,’ represents ButterBee’s dedication to thoughtful design and sustainable practices. Vibrant colors and dynamic typography echo the brand’s ethos of joy and confidence, inviting users to embrace their active lifestyles with enthusiasm. Additionally, ButterBee leverages social media platforms and organizes numerous events and community activities to foster engagement and connection among users. These initiatives create a sense of belonging and empowerment within the ButterBee community, encouraging individuals to embrace their unique journeys to health and happiness. By seamlessly integrating its values into its design elements and community initiatives, ButterBee Active sets a new standard in the activewear industry, inspiring positive actions and fostering a sense of unity among users and communities alike.

The brand’s visual identity is centered around the concept of unity and vitality, encapsulated by the buzzing energy of a bee—a symbol of harmony and industriousness.

Vibrant colors and dynamic typography echo the brand’s ethos of joy and confidence, inviting users to embrace their active lifestyles with enthusiasm

ButterBee leverages social media platforms and organizes numerous events and community activities to foster engagement and connection among users.

ButterBee not only sets a new standard in the activewear industry but also ignites positive change, uniting individuals in a shared pursuit of well-being and environmental stewardship.

ÖKOSIX – Biodegradable Medical-grade Face Mask

BRANDING DESIGN

Background
“ÖKO” means eco in German, together with “SIX”, ÖKOSIX is the award-winning local start-up in Hong Kong, who, with their patent-pending technology, created the ÖKOSIX® Biodegradable Medical-grade Face Mask that is certified to be the world’s first ever fully and truly biodegradable face mask that degrades back to nature in six months’ time.

The research team wishes to endorse both health and earth by offering consumers sustainable alternatives to single-use plastic in an affordable bargain.

Design Solution
VINCDESIGN purposefully highlights ÖKOSIX’s “From Nature to Nature” principle in the design of their logo and visual identity.

The minimalistic logo is inspired by the Aurora Borealis of the Scandinavian night sky. In German, “ÖKO” means eco, coupled with the fading shades of “SIX,” it visualises the rapid and traceless degrading process of ÖKOSIX’s face masks in six months. Okoblue, a shade that mirrors the fusion of technology and nature, is also used to support the visualisation.

The graphic design takes references from the simplistic and modern Northern European style to give an impression of class. The dots embody the “From Nature to Nature” cycle of ÖKOSIX face masks, which starts with plant-based fibres and ends as nutrient residue returning to the soil. Other environmental elements, such as land, water, wood, and sand, are also manifested to support the principle.

Since being sustainable is the objective of ÖKOSIX face masks, the packaging should not only be functional but also sustainable. Hence, the embossing, the tapeless design, the eco-friendly soy ink, the recycled kraft paper, and the degradable plastics in individual packaging are all efforts made to maximally reduce burdens on the environment and to draw consumers’ attention to what the great nature has offered us.

Ultimately, with creative graphics and deliberate choices of materials, the unique visual identity of ÖKOSIX is birthed.

Background
“ÖKO” means eco in German, together with “SIX”, ÖKOSIX is the award-winning local start-up in Hong Kong, who, with their patent-pending technology, created the ÖKOSIX® Biodegradable Medical-grade Face Mask that is certified to be the world’s first ever fully and truly biodegradable face mask that degrades back to nature in six months’ time.

The research team wishes to endorse both health and earth by offering consumers sustainable alternatives to single-use plastic in an affordable bargain.

Design Solution
VINCDESIGN purposefully highlights ÖKOSIX’s “From Nature to Nature” principle in the design of their logo and visual identity.

The minimalistic logo is inspired by the Aurora Borealis of the Scandinavian night sky. In German, “ÖKO” means eco, coupled with the fading shades of “SIX,” it visualises the rapid and traceless degrading process of ÖKOSIX’s face masks in six months. Okoblue, a shade that mirrors the fusion of technology and nature, is also used to support the visualisation.

The graphic design takes references from the simplistic and modern Northern European style to give an impression of class. The dots embody the “From Nature to Nature” cycle of ÖKOSIX face masks, which starts with plant-based fibres and ends as nutrient residue returning to the soil. Other environmental elements, such as land, water, wood, and sand, are also manifested to support the principle.

Since being sustainable is the objective of ÖKOSIX face masks, the packaging should not only be functional but also sustainable. Hence, the embossing, the tapeless design, the eco-friendly soy ink, the recycled kraft paper, and the degradable plastics in individual packaging are all efforts made to maximally reduce burdens on the environment and to draw consumers’ attention to what the great nature has offered us.

Ultimately, with creative graphics and deliberate choices of materials, the unique visual identity of ÖKOSIX is birthed.

Branding & package design for OKOSIX
Client/Project: OKOSIX
Creative Director: Vince Cheung
Design and illustration: Koan Tse
Motion Graphics & Photography: Yin Ip @tinysotiny.co

商標 | 品牌設計 | 香港 | 香港設計 | 視覺形象 | 包裝 | 包裝設計
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design

#okosix mask #biodegradable face masks #biodegradable mask #biodegradable design

YOOV
–Digital Software Platform

CORPORATE IDENTITY | BRANDING DESIGN

YOOV is a digital platform that provides digital solutions and corporate management systems to industries and entrepreneurs. We started our rebranding project with refining our logo, adjusting the kerning for a more balanced look.

Our brand identity system embodies the humanisation of our technology company, represented by the Y exclamation icon. This symbolizes the emotions and feelings that technology can evoke, and YOOV offers more than just digital solutions – we provide humanized tools that cater to your needs. Our slogan, “MAKE IT HAPPEN,” reflects this ethos.

To develop our brand identity system, we created a color palette, graphic elements, and a triangle and quarter-circle pattern derived from our Y exclamation icon. We also established illustration and graphic guidelines for a cohesive visual identity system.

Our refined logo is applied to the new app icon and various corporate stationery items. We added humanized elements to our mobile digital platforms, ensuring that our platform is not only functional but also user-friendly. The triangle and quarter-circle pattern is versatile and can be applied to different media and formats, including ads, bags, websites, and posters.

YOOV is more than just a digital platform – we offer humanized tools and solutions that help you “MAKE IT HAPPEN.”

ABOUT YOOV

YOOV is a digital platform that provides digitalisation solutions such as corporate management systems to various industries and entrepreneurs. The rebranding project of YOOV started with logo refinement. Where we adjusted the kerning to make it more balanced.

Brand Identity development

The brand identity system of YOOV. We created the colour palette, graphic elements and the slogan “MAKE IT HAPPEN”. The Y exclamation icon is further developed into the triangle & quarter-circle pattern.

Visual Identity development

Illustration and graphic guidelines are set up for a holistic visual identity system

Stationery

Brand elements and graphics are applied to various corporate stationery items

Application Design

Humanised elements are added so it is not just a functional platform

The triangle & quarter-circle pattern can be applied in different media and formats

WHAT WE DID
Branding Design, Logo Design, Brand Positioning, Creative Concept, Brand Identity, Brand Communication

Branding design for YOOV
Client/Project: YOOV (www.yoov.com)
Creative Director: Vince Cheung
Design and illustration: Ken Li
Animated: Yin Ip @tinysotiny.co

商標 | 品牌設計 | 香港 | 香港設計 | 視覺形象 | 包裝 | 包裝設計
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design

FARMACY –
MAKE FARM MOBILE

BRANDING DESIGN

Branding design for FARMACY from Hong Kong.

Background

Vincdesign re-created the branding design for Farmacy, which is the first tech company in Asia that is devoted to building smart mobile in-store farms and promoting indoor farming systems in highly urbanised cities, including supermarkets, hotels, clubhouses, residentials and schools.

The original visual is more of a friendly image, that is lack of recognition and modern sense. As a rebranding project, we would like to increase the recognition of Farmacy during its promotion to the public.

Design Solution

The new brand colour palette of Farmacy is green + pink. While green represents plants and pink represents the glowing light, such colour combination implies that Farmacy tries to break the rules, creates the Asia’s first mobile in-store farms. Such eye-catching colour combination is also helpful when Farmacy starts its B2C business model, helps it gain more recognition.

Farmacy is not limited by space or location. Because this “mobile” feature is the biggest difference between Farmacy and other in-store farms, we emphasise “mobile” in the logo, and also bring out the brand concept: “Make Farm Mobile”, that people can enjoy fresh vegetables anywhere, anytime. We created a leaf image on top of “M”. The “M” together with the leaf, creating a rocket image, symbolising that the dynamic and rapid growth of the plants and the brand.

Instead of friendly, we believe a more global and professional identity will suit Farmacy and its exquisite products better. We want the visual identity show people a sense of technology, and the premium quality of the products.

Background

Vincdesign re-created the branding design for Farmacy, which is the first tech company in Asia that is devoted to building smart mobile in-store farms and promoting indoor farming systems in highly urbanised cities, including supermarkets, hotels, clubhouses, residentials and schools.

The original visual is more of a friendly image, that is lack of recognition and modern sense. As a rebranding project, we would like to increase the recognition of Farmacy during its promotion to the public.

Design Solution

The new brand colour palette of Farmacy is green + pink. While green represents plants and pink represents the glowing light, such colour combination implies that Farmacy tries to break the rules, creates the Asia’s first mobile in-store farms. Such eye-catching colour combination is also helpful when Farmacy starts its B2C business model, helps it gain more recognition.

Farmacy is not limited by space or location. Because this “mobile” feature is the biggest difference between Farmacy and other in-store farms, we emphasise “mobile” in the logo, and also bring out the brand concept: “Make Farm Mobile”, that people can enjoy fresh vegetables anywhere, anytime. We created a leaf image on top of “M”. The “M” together with the leaf, creating a rocket image, symbolising that the dynamic and rapid growth of the plants and the brand.

Instead of friendly, we believe a more global and professional identity will suit Farmacy and its exquisite products better. We want the visual identity show people a sense of technology, and the premium quality of the products.

WHAT WE DID
Branding Design, Logo Design, Brand Strategy, Brand Positioning, Creative Concept, Brand Identity, Brand Communication, Package Design

Branding design for FARMACY 水耕細作
Client/Project: FARMACY 水耕細作
Creative Director: Vince Cheung
Design and illustration: Kaman Kan
Motion Graphics: Yin Ip @tinysotiny.co

商標 | 品牌設計 | 香港 | 香港設計 | 視覺形象 | 包裝 | 包裝設計
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design

#farmacy hk #farmacy logo #farmacy hong kong

Op·smooth
BRANDING
DESIGN

OP-Smooth is a Hong Kong based experienced IT service provider which was established in 2004. In order to catch up with the ever-changing IT industry, VINCDESIGN started a rebranding project with OP-Smooth in 2020.

After conducting a brand survey, the brand’s Chinese name “陽光電腦” is more well-remembered. We therefore used “陽光” (i.e. sunshine) as the theme for the brand and applied the element in logo and brand colour, etc.

Besides logo, VINCDESIGN also helped with the design of corporate stationery, staff card and brochure, to extend and consolidate its brand identity to different customer touch points.