About the Award-Winning Work: The Rooar Brand Creation

Launched in 2024 in the United Kingdom, Rooar is a body care brand whose core philosophy emphasizes not only outer body care but also the holistic well-being of body and soul. The brand is committed to cruelty-free, vegan principles and natural ingredients.

The brand strategy and design crafted by VINCDESIGN for Rooar are deeply integrated with its ethos:

• Unique ‘Bodyscape’ Concept: The design team pioneered the ‘Bodyscape’ as the core design concept, artistically rendering close-up imagery of the human body to evoke the beauty of landscapes. This concept conveys respect and honour for the body, metaphorically suggesting that true beauty is understood holistically from multiple perspectives—encompassing both body and soul. The packaging allows different sides of the box to align and form a complete image, ingeniously reinforcing this holistic view.

• Symbolic Logo System: The two ‘O’s in the logo represent the sun and the moon, symbolizing the significant morning and evening self-care rituals, and communicating a balance of strength and calm.

• Brand Colors Capturing the Magic Hour: The colours purple and orange are inspired by the luminous hues of the ‘Magic Hour’ or ‘Golden Hour’ at dusk, symbolizing tranquil and transformative moments, and reflecting Rooar’s dedication to providing a magical experience of relaxation, healing, and self-care.

• Luxurious Packaging Experience: The packaging features a clean, sophisticated black-and-white theme with a matte finish, creating a modern and elegant aesthetic. Its satin-smooth texture evokes a sense of closeness and encourages interaction. The luxurious texture and substantial weight of the packaging ensure an elevated, indulgent, and memorable experience with every use.

The bold and captivating visuals of Rooar not only capture attention but also invite deeper consumer engagement with the art and philosophy behind the products, establishing a unique brand perspective in the competitive body care industry—a key factor in its international award success.

About the Wonder Global Design Award

The Wonder Global Design Award is an international accolade that recognizes design works worldwide for outstanding innovation, aesthetic achievement, and market impact. Covering multiple design disciplines, its jury comprising renowned international experts selects winners based on rigorous criteria, aiming to discover and promote inspiring designs that drive the industry forward.

A spokesperson for VINCDESIGN commented:
We are immensely honoured to receive this recognition from the Wonder Global Design Award for the Rooar project. This award is a significant affirmation of our team’s philosophy of ‘Driving Brand Value through Design.’ The success of Rooar lies in its design, which transcends the visual surface to deeply integrate the brand’s story and philosophy, creating multi-layered emotional and sensory connections for consumers. Being named a Top 50 Design Company globally is both a privilege and a motivation for us to continue innovating. We remain committed to creating brand experiences with global competitiveness and profound impact for our clients.

Winner Interview:
https://www.wonderglobalawards.com/designer/6912c4c5339682fb54e796c9

About VINCDESIGN Branding Co.

VINCDESIGN is a professional design firm specializing in brand strategy and visual identity. Dedicated to building unique and sustainable brand assets for clients across various sectors through deep insight and innovative design, the company’s core mission is to create design solutions with market influence and cultural value, serving a global network of clients.

Full version: https://www.vincdesign.com/portfolio/rooar-branding-packaging-design/

We are honored to be interviewed by RTHK’s program “What’s Up Bro,” where we’ll share our passion for branding design and our journey in this field.

In addition to sharing our professional insights, we’ll also talk about some fun anecdotes from a designer’s daily life, giving you a closer look at what we do. If you’re curious about branding design or want to learn more about the ups and downs of our industry, be sure to tune in!

Program Archive:
RTHK 1 What’s Up Bro : 本週「勁」Bro：品牌如何設計 — 香港設計師 張志強 Vince
https://www.rthk.hk/radio/radio1/programme/whatsupbro

During his presentation, Vince Cheung underscored the importance of incorporating brand values and positioning into deluxe packaging design. He emphasized the need to create a memorable consumer experience that engages all five senses – sight, touch, smell, hearing, and taste.

Vince highlighted that effective deluxe packaging should evoke emotions in consumers, fostering a deeper connection with the brand. By carefully crafting the design and texture of the packaging, brands can unfold their story in a compelling way, allowing consumers to experience the brand’s values and emotions firsthand.

In addition, Vince showcased several successful case studies to illustrate how deluxe packaging can elevate brand image and boost marketing impact. He stressed that deluxe packaging transcends mere functionality to become a vital tool for forging emotional bonds between brands and consumers.

In closing, Vince urged the audience to embrace innovation in brand packaging design, challenging conventions and standing out in a saturated market. By daring to be different and capturing consumer hearts, brands can set themselves apart and thrive in a competitive landscape.

Before the end of 2023, again with Miha to create cross-text exhibition “A long time ago, there were a lot of good people”

Miha @mihawriting has written the third short novel collection, A Long Time Ago, which contains forty-nine stories adapted from strange histories, news or myths from all over the world.Mica’s words were written into strange stories, which met many good people, and combined into more creations.

A long time ago, there were many good people cross-text exhibitions, with visual text designer Vince Cheung @vincdesign and Miha copying five stories in a novel set, creating five sets of ten visual texts in parallel; Miha and editor Yuki, along with musician Zhang Zhongchiyip, a joint composer of “The Song Book Society”, read the novel “In a long way ago” in music and lyrics performances.

2023的終結前再次與米哈創作跨文本展 《在很久很久以前，有許多許多好人》

畫像〡文字〡音樂
共同構作: 米哈、Vince Cheung、龔志業

怪奇故事和現實世界，
哪個才更怪？

米哈 @mihawriting 寫成了第三本短篇小說集《在很久很久以前》，收錄了四十九個根據世界各地的怪奇歷史、新聞或典故，改編而成的故事。米哈的文字寫成了怪奇故事，這些故事又遇上許多許多的好人，又組合成更多的創作。

《在很久很久以前，有許多許多好人》跨文本展，有視覺文本設計師Vince Cheung @vincdesign 與米哈一同對應小說集的五個故事，平行創作五組十件的視覺文本；又有米哈與編輯Yuki，再加上音樂人龔志業 @kungchiyip，共同構作的「書歌會」，在音樂與文字的表演中，閱讀《在很久很久以前》小說集。

世界很怪，還有好人。

16.DEC.2023-14.JAN.2024
Weekdays 11:00-22:45
Holidays 10:00-22:45

Lemna of the alchemist @barlemna（尖沙咀梳士巴利道10號香港文化中心餐廳大樓地下）
* 跨文本展入場無需事先登記
—
書歌會演出地點和時間：
7.JAN.2024〡19:00-20:00 〡 Lemna of the alchemist
28.JAN.2024 〡 19:00-20:00 〡一拳書館 @book.punch
4.FEB.2024 〡 19:00-20:00 〡見山書店 @mountzerobooks

書歌會報名方法：
1/ 由即日起，填寫表格預購《很久很久以前》，並選擇出席場次，在演出當日直接取書付款，我們會即場派發入場券

2/ 由12月16日起，在一拳書館 / 見山書店購買《很久很久以前》，隨書即贈入場券一張，再填寫表格選擇出席場次，演出當日憑券出席

短篇小說集《在很久很久以前》預購和書歌會報名：https://forms.gle/XXD7t8ABEm9FszFR6

* 每場名額不一，先報先得

主辦：P.PLUS LIMITED
場地伙伴：Lemna of the alchemist、見山書店、一拳書館

We are pleased to announce that our partner, Farmacy HK, has been awarded the Grand Award of the Year at the HKDA Hong Kong Designers Association Brand Design Awards 2023. This honor demonstrates the comprehensiveness of Farmacy’s brand design, which was evaluated based on uniqueness, aesthetic value, marketability, innovativeness, and sustainability, showcasing the effectiveness of brand design and its impact on the market.

Since 2021, our team has been committed to redesigning Farmacy’s brand image and providing brand image and design consulting services. We are honored to have contributed to this award-winning project and look forward to continuing our partnership with Farmacy HK as they bring their new brand image to the market.

About Branding design for FARMACY

Background

Vincdesign re-created the branding design for Farmacy, which is the first tech company in Asia that is devoted to building smart mobile in-store farms and promoting indoor farming systems in highly urbanised cities, including supermarkets, hotels, clubhouses, residentials and schools.

The original visual is more of a friendly image, that is lack of recognition and modern sense. As a rebranding project, we would like to increase the recognition of Farmacy during its promotion to the public.

Design Solution

The new brand colour palette of Farmacy is green + pink. While green represents plants and pink represents the glowing light, such colour combination implies that Farmacy tries to break the rules, creates the Asia’s first mobile in-store farms. Such eye-catching colour combination is also helpful when Farmacy starts its B2C business model, helps it gain more recognition.

Farmacy is not limited by space or location. Because this “mobile” feature is the biggest difference between Farmacy and other in-store farms, we emphasise “mobile” in the logo, and also bring out the brand concept: “Make Farm Mobile”, that people can enjoy fresh vegetables anywhere, anytime. We created a leaf image on top of “M”. The “M” together with the leaf, creating a rocket image, symbolising that the dynamic and rapid growth of the plants and the brand.

Instead of friendly, we believe a more global and professional identity will suit Farmacy and its exquisite products better. We want the visual identity show people a sense of technology, and the premium quality of the products.

Learn more: https://www.vincdesign.com/portfolio/farmacy/

Winner | DFA Awards 2022 – Communication Design | Merit Award

Jockey Club Contemporary Art Literacy and Appreciation ProgrammeVincdesign | Hong Kong

TAKE YOUR TIME

In this arts education programme, the concept of slowness is visualised in different images of snails, particularly snail trails. The visual identity consists of random strokes and a clear circle, showing that everyone can find their own clear path in the seemingly messy world of art. The simple visual elements enhance adaptability across media.

DFA Awards Online Showcase:
https://dfaawards.viewingrooms.com/…/artworks-10017…/

Case Study:
https://www.vincdesign.com/portfolio/jccalap/

We are delighted to announce that our projects, Prescription of filmic prescription for the socially distanced &《讓希望催促自己趕路 99個故事 99種生活態度》視覺文本創作 have been awarded with the HKDA Global Design Awards 2021.

From corporation to individual, merchandise to social identity, branding is a huge topic. Vince talks about the story, design and value of branding at RTHK programme “Free as the Wind”.

RTHK programme “Free as the Wind” | Host：米哈
Link:  https://www.rthk.hk/radio/radio1/programme/Free_as_the_wind/episode/799222

Upon the passage of the Municipal Solid Waste Charging Scheme, Vince Cheung was invited to the Sunday Report TV documentary to share his views on waste disposal as a brand designer. In the show, Cheung specified that the social responsibility of brand designers is to remind corporates of the importance of incorporating environmentally friendly concepts in the early development of the brand. He also suggested four feasible solutions in producing eco-packages, and emphasized the reciprocal relationship between the public and the market.

As a brand designer, Cheung trusts that his title carries the critical responsibility of leading in the development and creation of a branding. From his experience, Cheung recalled that brands were sometimes oblivious of the great social responsibility they bore and the imminent need of being green in their brand image and in the products they offered. Brand designers thus have the obligation to remind brands of the positive influence they can make, and help brands search for the resources and solutions necessary to bring the influences to life.

Regarding ways to bring eco-friendly solutions to life, Cheung shared four practical and feasible actions that can be achieved with the packaging of products. Starting with materials, Cheung recommended the use of sustainable, non-toxic, recyclable, and compostable elements. To further enhance the sustainability of packages, he suggested that functionality and re-usability of packages should be considered when designing the packaging. Cheung drew reference to his past design in which he gave mooncake packages a second life to become an exceptional photo frame. Cheung’s third advice concerns the space within the package, which too plays a role in constituting an eco-package. Spacey packages should be avoided as the utilization of the internal space is not only more eco-friendly but also reduces the production cost for corporates. Lastly, although often ignored, Cheung revealed that the weight of the package should also be considered. Weight comes primarily from its texture. However, the heavier the packages are, the more they add to the air pollution during land and air freight transports. Therefore, striking a balance between texture and being mindful of the environment can be a more eco-friendly solution for packages.

Although it seems like much of the responsibility lands on the shoulders of the corporates, Cheung highlighted the power the public has in motivating corporates to opt for greener alternatives. Corporates sometimes set back from being sustainable due to constraints in aesthetics, patents, and traditions. Cheung, therefore, believes the power of public education could help enhance social awareness on environmental protection, which in return, the altered consumer demand from the increased awareness could act as inertia to motivate innovations and sustainability in corporates. Together, corporates and the public form a reciprocal relationship: corporates promote sustainability to the public with their packages and brand missions while the public motivates and supports corporates to be more eco-friendly.

In short, Cheung leveraged the opportunity to share on Sunday Report to validate the crucial role of brand designers in encouraging corporates of an environmentally-friendly brand image and proposed means to facilitate the production of eco-packages. Most importantly, Cheung wanted to remind everyone of the shared responsibility they shoulder to preserve the environment. Many a little makes a mickle, don’t you agree?