{"id":10,"date":"2019-01-06T19:56:55","date_gmt":"2019-01-06T19:56:55","guid":{"rendered":"https:\/\/www.vincdesign.com\/?page_id=10"},"modified":"2026-04-13T10:14:02","modified_gmt":"2026-04-13T02:14:02","slug":"about","status":"publish","type":"page","link":"https:\/\/www.vincdesign.com\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"

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VVe make a meaningful difference
\nto brands.<\/strong><\/h3>\n

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VincDesign Branding Co. is a specialized branding studio based in Hong Kong, focusing on brand identity and packaging design. With a satellite studio in Taiwan, we embrace the unique cultural nuances of both regions. By fostering collaboration between Hong Kong and Taiwan designers, we create a synergistic “new design posture” that blends diverse perspectives into a cohesive creative force.<\/p>\n

Our work has earned prestigious recognition from the world\u2019s leading design authorities, including the DFA Awards, Topawards Asia, HKDA Global Design Awards, BDA Brand Award, Communication Arts, International Design Award, Creativity International Awards, ASIA DESIGN PRIZE,<\/b> and Muse Creative Awards.<\/b><\/p>\n

At VincDesign, we believe a brand is far more than just a logo or a tagline; it is the living embodiment of your company\u2019s values, mission, and personality. Our approach is rooted in a profound understanding of our clients’ business objectives and vision. We work in close partnership with you to develop bespoke branding solutions tailored to your unique journey.<\/p>\n

Making Your Brand the Only One in the Market<\/b><\/p>\n

Our Founder and Creative Director, Vince Cheung, believes that a brand is not merely a symbol, but a powerful momentum that shapes the future. He is dedicated to unearthing the “stories” hidden deep within businesses and individuals, transforming them into authentic and moving brand identities.<\/p>\n

We insist on exploring the truest inner essence of a brand, rejecting superficial aesthetics in favor of design that resonates deeply with the brand’s core. By seamlessly weaving together business strategy, cultural depth, and creative soul, Vince breathes a unique vitality into every project. In an ever-changing market, we don\u2019t just follow trends\u2014we create timeless classics that evoke soul-level resonance with their audience.<\/p>\n

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Vince Cheung
\nFounder of VincDesign Branding Co.
\nMember of Hong Kong Design Association<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=”yes” wrap=”yes”][vc_column width=”2\/3″][vc_column_text css=””]Below is a list of our successful brand identity cases and their respective sub-brands:<\/p>\n

HOTEL:<\/b>
\nRegent HK<\/a>, Peninsula, Mandarin Oriental Singapore, Wake Hotel<\/p>\n

F&B:<\/b>
\nLai Ching Heen \u9e97\u6676\u8ed2<\/a>, Hashtag B #b<\/a>, m\u00e5nen<\/a>, Seed by Farmacy<\/a>, Knockbox<\/a>, Cherry Garden by Chef Fei \u2013 Singapore, N+ Burger, Bino N Booze \u908a\u9189\u908a\u654d, Voynich \u82b1\u5716, \u8b1d\u8b1d\u5102, Tim Ho Wan, Zepplin \u9f4a\u67cf\u6797, Shanghai Po Po \u4e0a\u6d77\u5a46\u5a46, Wong Chun Chun Thai Restaurant \u9ec3\u73cd\u73cd, \u8001\u864e\u51b0\u5ba4, \u6cf0\u570b\u5a46, 3.3 \u51b0\u5ba4,\u00a0 \u5c0b\u9b5a\u8a18, Top Pot \u4e00\u9f0e, The Atrium Chinese Restaurant, \u4e2d\u5ead The Atrium Chinese Restaurant, Potion House \u58fa, DAMA, fill in the blank, Horizon Bakery, Cake in Shape, South Herbal Lab, M patisserie, Gratify, Gfood, DASHU, Boat Thai, \u56cd\u7cd6- Singapore, whoop\u5c0f\u78ba\u5e78, Star 15 \u661f\u5341\u4e94, Mekha, The Han\u2019s, Tokin Tea \u2013 UK, Delisen \u559c\u8588\u8403, i\u2019mmune, iKU \u2013 Los Angeles<\/p>\n

RETAIL:<\/b>
\nMaxim\u2019s, San Miguel Brewery, San Miguel Brewery, Eu Yan Sang, Tong Ren Tang, Zeiss, Shure, Okamoto, Airland, ButterBee<\/a>, Comvita, Young Master Brewery, Patisserie La Lune, Luna Cake, Valerie Pastry, Wing Ming Medical, HK Timberbank, BBQ Outlet, Fortune Mart (Hong Kong), Chan Chun Lan, Fung Heung Yuen Bakery, Wilson Essential, Mochiffon, Mochiffon, Pandan Man, Blue Ice, \u00a0Little Whale Coffee, PIN COOKIES, Fok Hing Gin, LTY\u2019s Jewellery, Moshilo, Mr. Right, YI MU XUAN, Amour De Fruit, All you need, Cana Rice HK, Day Vigor, Deerville Organics, Enorme, G&D, Georgian Wine, JACO, Kat Lai, OPAK, OWYD, Padie, Petite Fleur Patisserie, Rooar, Saikagi, Stable Transportation, Sumer HK, The Flaming Pig, Vertelli, Wake Concept Store<\/p>\n

MEDICAL\/BEAUTY:<\/b>
\nHong Kong Children\u2019s Hospital, Gleneagles Hospital Hong Kong, Life Young, OKCARE, The Clinic, Your Health, MediYouth, Ancient Wisdom Traditional Chinese Medicine, Dolce Vita Essentials, Health Social, Luna, River Cam, Therapion<\/p>\n

EDUCATION:<\/b>
\nFaculty of Social Science \u2013 The University of Hong Kong (HKU), Deer Emo \u2013 Department of Medicine \u2013 HKU, Commoning \u2013 Lingnan University, Department of Management \u2013 The Hang Seng University of Hong Kong, Brightland Kindergarten<\/p>\n

TECHNOLOGY:<\/b>
\nAnt Group, Flash Charge by Petro China, YOOV, Farmacy, JobsApp, Halo, e+, AIROS, Acarbon, Better Pi, Fandol, Milson Technologies, woom, OKOSIX, Flamier, Airspark, MOSEE<\/p>\n

PROFESSIONAL SERVICE:<\/b>
\nCMB Wing Lung Bank, Fubon Bank, Inventor (Member of Vanke Service), Hong Kong Storage, LO\u2019s Group, Chun Shing Group, CityLinkers, Athena Best, Denz Capital, Orange Peak Capital, Abacus Ventures, Artisan Limited, 100 storage, Storage 101, One day tailor, Voyager Yacht, K.C Fortune Telling, Auto Beauty, BULLS Coating, Leung Cheung Shing Construction & Eng Co Ltd, AGPS, AHI Employment Agency, Artisan Limited, BeeOS, Belle & Partners, Blue Pin, Corner to Corner, CTV, DAKOTA, KF Enterprise, Melbourne Fudosan, OP-Smooth, Pressfield Holdings Limited, Primo, Seed Dream, SSC Group, Thingstudio, UCS \u2013 D-Fence, WHM, Fitfinity, Movement Generations, GoGold<\/p>\n

PUBLIC\/NGO:<\/b>
\nHong Kong Stock Exchange, Hong Kong Housing Authority, RTHK, Hong Kong Red Cross, Green Peace, Hong Kong Palace Museum, Development Bureau, Architectural Services Department, Construction Industry Council, Christian Family Service Centre, Fu Hong Society, Hong Kong Family Welfare Society, PMQ, Rotary Club of The HUB Hong Kong, Hong Kong Playground Association, Hong Kong Publishing Federation Limited, The Hong Kong Printers Association, JCCALAP<\/p>\n

ART\/CULTURE:<\/b>
\nRenaissance Foundation, ZtoryTeller, Life Photo Studio in Hong Kong, Neuberg Arts, Artiant Hub, By Leona, ODD INDV, Onion Sweets<\/p>\n


\nAwards Received<\/strong><\/p>\n